9 August 2025 marks a significant milestone for BE-ians across the globe, as BE International proudly hosted the grand BE CONVENTION 2025 at the Malaysia International Trade and Exhibition Centre (MITEC), Malaysia’s largest trade and exhibition venue. Over 4,000 participants from Malaysia, Singapore, Brunei, Hong Kong, Indonesia, and other countries gathered to celebrate this momentous occasion.
The convention honoured more than 400 outstanding leaders. Among the honourees, 187 received the Car Fund, 90 were awarded the House Fund, 59 were promoted to Crown Council Ambassador (CCA), 29 advanced to Senior Crown Ambassador (SRCA), 8 ascended to Double Crown Ambassador
(DBCA), 25 reached the pinnacle of achievement as Royal Crown Council Ambassadors (RCCA) and for the first time ever, 2 achieved the new rank of Global Ambassador (GA). Additionally, the top achievers in BE A Star 2025 were recognised.
(GA)
(RCCA)
(DBCA)
(SRCA)
(CCA)
(BE A STAR 2025)
Beyond the prestigious awards, the event was further enriched by the inspiring presence of two legendary speakers: RCCA Rex Ng and RCCA Nurul Farhana. They shared their remarkable journeys from humble beginnings as a sonographer and in the banking sector to becoming highly respected leaders, captivating the audience with stories that embodied BE International’s mission to create healthy and happy lives for all.
The event reached its pinnacle with a spectacular musical dance performance that brought the entire convention hall to life. Powerful choreography, vibrant rhythms, and dazzling stage effects combined to create a feast for the senses. The performance ignited the atmosphere with energy, excitement, and an overwhelming sense of celebration, leaving the audience in awe.
BE International is renowned for its core philosophy of “BEyond Inspiring Minds, Touching Lives for Eternity.” In line with this belief, the company launched the BE Foundation, built upon four core values: Health and Wellness, Education and Youth, Community Relief and Green Environment. As the philanthropic arm of BE International, BE Foundation is dedicated to making a positive and lasting impact in communities. Earlier today, the company contributed RM100,000 to the Yayasan Sin Chew “We Care” Student Programme, providing essential educational and daily living support to children in need. More recently, BE also donated an ambulance equipped with Advanced Life Support (ALS) capabilities to Universiti Tunku Abdul Rahman Hospital (HUTAR).
Looking ahead, BE International remains steadfast in its commitment to growing its business while strengthening its philanthropic endeavours, with the ultimate goal of bringing true happiness and fulfilment to all.
We sincerely thank all attendees for their presence and support in making the BE International recognition ceremony a truly grand and memorable occasion. Together, let’s continue creating more miracles!
